Crazy Mountain Brewing Co. (CMB) is a Denver, Colorado based production brewery and Taproom. Crazy Mountain produces the highest quality, hand crafted beers for their brand and for contracted breweries. Since 2010, Crazy Mountain has grown from just a two-person, one-dog operation into one of the largest breweries in Colorado whose beer has garnered global attention. Crazy Mountain products are available in cans, bottles, and on draft in 22 states and 9 countries (Courtesy of www.crazymountainbrewery.com).
Crazy Mountain Brewery - Beer Garden Mural - Spring 2017
My creative relationship with CMB officially began in the Spring of 2017. David Sule, Crazy Mountain’s Vice President of Sales, approached me and asked if I would be interested in painting an exterior mural at their Denver, CO location (at that time the brewery was transitioning from Edwards, CO to Denver). I had known David, at that time, for almost ten years. He was familiar with my creative tendencies and was able to get a collaboration up and running. That initial partnership opened the door to being Crazy Mountain’s go-to Freelance Graphic Designer.
Freelance Designer - Position Overview
Business Card Re-Design
My first official assignment was to update CMB's business card. I had the idea to create multiple templates, featuring the Mountain's 'Creatures' and accompanying color schemes. My thought was that employees could choose their own adventure and 'personalize' their business card.
Local's Stash Label/Packaging Re-Design
The Local’s Stash label and packaging re-design has been one of the more labor intensive projects I’ve done with CMB. The Local’s Stash Reserve Series began as a Bottle Club, exclusively labeled and sold in single 750 mL bottles. CMB decided to change things up with the Local’s Stash approach in packaging, offering these specialty creations in four packs of 12 oz bottles. These beers, usually seasonal offerings, are more limited edition runs and they wanted a single design for the carrier and labels that could easily be personalized for specific styles/batches. The final design that was chosen incorporated imagery of multiple creatures and seasonal landscapes used in other packaging. I also included a window, on the side of the packaging, where a personalized sticker could be placed to identify a specific style/batch.